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MNP Consumer Debt Index Falls to 86 Points as Financial Confidence Erodes Across Canada
Almost half of Canadians are at risk of insolvency (48%) as average month-end finances decline
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Canadians Dismiss U.S. Annexation as Unlikely to Happen
Canadians increasingly see ‘51st state’ talk as political rhetoric, with support and perceived threats falling sharply across generations.
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Ipsos’ Impactful Research Honoured at the 2025 ESOMAR Awards
Ipsos, a leading market research company in Canada and globally, is proud to announce that it has been awarded a Gold Research Impact Award for its groundbreaking Supporting Safer Digital Spaces research. The Global Award was presented at ESOMAR’s 2025 Congress on September 30th in Prague.
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Canadians Call for Action: Majority (84%) Agree Kids Should Be At Least 16 Years Old to Join Social Media Platforms
Most Canadians want stricter age limits, better protections, and restrictions on selling or sharing children’s data.
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Ipsos Rx Insight Store: Your On-Demand Hub for Healthcare Market Intelligence
Built on the foundation of Ipsos’ gold-standard Global Healthcare Monitors, the Ipsos Rx Insight Store offers standardised reports and dashboards that empower biopharma companies to make rapid, informed decisions for brand success.
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Price Matters: More Important Than Ever
While price has always mattered, it has now emerged as a dominant factor influencing the decisions of Canadians. Here’s why.
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ESOMAR Congress & Awards Gala
ESOMAR just announced its finalists for the 2025 ESOMAR Awards and Ipsos Canada’s partnership with CIGI is on the short-list for Research Impact Award-Global.
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25% of Canadians Say Financial Advice From Older Generations is Irrelevant, Increasing to One Third for Gen Z
Seven in Ten Canadians Say Their Personality Influences How They Manage and Invest Their Money, with Gen Z (77%) and Millennials (76%) Leading the Charge
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“Buy Canadian” Movement May Be Here to Stay Among Those Making the Change: 82% Will Continue after Canada-U.S. Crisis is Over
Boomers driving stronger preference for Canadian products and investments.
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Unlock your brand visibility in the AI era with Ipsos Synthesio GEO
Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.