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[WEBINAR] Sustainable Packaging: A Potential Avenue of Distinction
In this next session from our ESG series, Ipsos’ Dionne Daley will discuss the role of sustainable packaging in innovation. Learn how Ipsos goes deeper to better understand your brand’s consumers, what will resonate best with them, and how you can explore sustainable packaging as a potential avenue of distinction; a critical component for in-market success.
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The ESG Advantage: Exploring the Reputation of Canada’s Leading ESG Players
When it comes to ESG, companies can define their reputation or be defined by the ESG market.
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Data Dive: Millennial myths vs. realities
In five infographics, we uncover a few eye-opening opinions about the generation that grew up in the shadow of the 9/11 attacks and the Great Recession.
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More Than Half (56%) of Canadians Consider Canada’s Armed Forces to be Old and Antiquated
Three-quarters (75%) think Canada should increase its military spending, but six in ten (59%) still consider them among the best in the world.
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The doctor-patient relationship in the generative AI era
Five reasons why the time to act for pharma is now.
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The Up (and Down) Side of ESG Scrutiny
As climate change, economic strife, and community malaise hit closer to home, Canadians are feeling expected to align their wallet with their social conscience. While price, product, and service will always be key, how companies measure up on ESG initiatives is going to be a much bigger factor in future purchase decisions.
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Ipsos names Victoria Marshall as Chief Financial Officer, Ipsos Canada
In her new role, Marshall will lead the finance and accounting functions across the business, and support its leadership team.
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Applying cultural transferability analysis to ESG
The three cultural dimensions that are shaping attitudes, perceptions and behaviour around ESG in the local markets
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July 2023: Consumer confidence declines sharply among many European countries
Sentiment is significantly down in Great Britain, France, Hungary, and the Netherlands.