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What Gen Z and Their Friends Are Saying About Fashion - Insights From Social Data
From converging/emerging channels, COVID and supply chain disruption, to the rising impact of social media platforms, it’s never been more important to keep up with evolving consumer perceptions and demands.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
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Ipsos Update – August 2022
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change.
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Taking steps towards sustainable travel
Global Ipsos polling finds many people are open to becoming more sustainable tourists.
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Introducing Synthesio’s Trend Discovery Engine: Topic Modeling
Topic Modeling is now available on the Synthesio platform.
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Why All Companies Need To Care About Misinformation
All industries face some risk from misinformation—understanding the underlying drivers of trust and working to strengthen performance against these items can build benefit of the doubt and mitigate this risk.
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2022 CMA Awards
The Annual CMA Awards recognizes the best in Canadian marketing, including the top campaigns and marketers of the year.
We are delighted and honoured to have Ipsos’ Kyla Nicholls join the prestigious roster of judges for the 2022 Canadian Marketing Association Awards. -
Vacation inflation: Red-hot prices cooling excitement for travel
But, the pleasure of taking a trip looks to be outweighing the pain of higher prices … for now.
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Perception Vs. Reality? Canadians Believe They’re Leading the Way on Refugee Support, But They’re Actually at the Back of the Pack
64% of Canadians support accepting more Ukrainian refugees
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Ipsos Update - July 2022
Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending.