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Half of Canadians (48%) Getting Tired of Following Public Health Rules About COVID-19
Despite this, majority continue to follow facemask rules and nine in ten support continued closure of land border with the United States
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NDP Headed to Majority Government
NDP (51%, down 1) lead BC Liberals (34%, unchanged) and Greens (13%, up 2)
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Canadians Losing Faith that Businesses are Making Significant Efforts to Keep People Safe (35%, down 34 Points)
This Despite Growing Effort (50%, Up 7 Points) Among Canadians to stay Vigilant when in Public.
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President Trump’s brand is the greatest asset and largest weakness for Republicans
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
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Two Steps Forward, One Step Back
New research from Ipsos Essentials breakdowns current mindset of Canadian consumers and citizens in the midst of COVID-19.
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Canadian Sentiment Continues to Deteriorate (-6 points in October) as Ipsos Disruption Barometer now at Lowest Level since Start of Pandemic
Brief Respite During Summer Months Gives Way to Worsening Mood as Canadians Doubt Fundamentals of Recovery
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[WEBINAR] Navigating Brand Growth in the Moment
Don’t get caught off guard – ensure you are managing your brand health in real time, pivoting and responding to how people are experiencing your brand in the moment.
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Nothing Changes in a No Change Election
NDP (52%, up 1) maintain 18-point lead over BC Liberals (34%, up 1)
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The state of happiness in a COVID world
Global Happiness 2020 survey shows happiness has receded in many, but not all countries since last year.
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Working Canadians Are Struggling With Their Mental Health In 2020, But More Are Willing To Reach Out For Help
Insurance coverage bolsters positive attitudes – those with coverage feel more positive about their mental health (65% vs. 55% no insurance) and financial health (48% vs. 36% no insurance)