Search
-
Ipsos unveils twelfth annual Top 10 Most Influential Brands in Canada
In a turbulent year, despite taking a pounding in the stock market, Google, Amazon, and Apple take the top slots reflecting their resilience. Walmart moved up and Facebook moved down while PC Optimum, the only Canadian brand in the top ten came in at #8.
-
As Japan asks Canada to help with its supply of natural gas, Ipsos’ global data finds the Japanese people prefer Canadian natural gas over many other countries
Globally, Canada also ranks highly as a desirable supplier in many of the other countries Ipsos surveyed.
-
Personal Optimism Meets Global Pessimism: Almost Two Thirds of Canadians (64%) Rate 2022 as Good for Themselves and Their Family, but Only a Third (34%) Would Say the Same for the World
Outlook Remains Uneven as Half of Canadians (50%) Believe 2022 Was Better Than They Had Anticipated and Half (51%) Rate This Year as ‘Good’ for Canada
-
CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
-
Agency partnerships, audio marketing on the upswing in 2023, survey finds
One in four marketers have ‘fundamentally changed’ their digital strategy
-
Got30: An Ipsos vodcast
Got30 is a brief, to the point, vodcast series answering some of the questions we get asked about Customer Experience and Channel Performance. Listen in!
-
SeeHer and Ipsos release strive for more whitepaper that showcases how positive depictions of females in advertising can lead to superior business outcomes
SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage
-
Canadians Conflicted on Future Role of Monarchy as Half (54%) Say Canada Should End Ties to Monarchy
Most (82%) Say Queen Elizabeth II did a Good Job in her Role as Monarch, but Fewer (56%) are Confident King Charles III will Do the Same
-
Getting It Right Podcast
Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
-
Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives