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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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Driving Quality
Read more about quantifying the connection between quality and loyalty in automotive purchase.
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Four in Five Canadians Will Not Shop at Stores Deemed “Unsafe”
A new study by Ipsos measures potential COVID related switching behaviours and long-term market opportunities
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Reopen with Confidence: Ensuring Consumers Feel Safe in the 6-Foot Economy
Tips for how brands can get reopening right — and gain market share, charge a premium, and increase enterprise value.
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Mystery Calling: Dialing up your contact centre performance
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2020
Nine in Ten Canadians (92%) Tend to Buy from Companies They Trust More
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Measure, Manage & Improve Your Retail Performance
Watch our on demand webinar featuring case studies demonstrating the power of measuring customer behavior and journey mapping, traffic counting and queue management.
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Nearly Half of Canadians (48%) Are $200 or Less Away from Financial Insolvency
On Average Have $557 Left Each Month After Paying Bills (-$142); Lowest Since 2016
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The Future of CX for L&G: 5 Key Ingredients
View our on-demand webinar featuring five tips to growing strong customer relationships.
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[WEBINAR] The Future of CX for L&G: 5 Key Ingredients
This, our fourth in a series of Lottery & Gaming webinars, focuses on driving customer experience, and therefore your business.