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What is Loyalty Without Choice?
In this installment of Simply Loyal - a regular column focused on understanding why people are at risk of switching brands/suppliers and what to do about it in simple, practical terms - we respond to a questioned posed by a reader about what her company should be doing to measure and manage loyalty under conditions of being a monopoly. The specific business is to provide training programs for employees of other organizations.
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Almost Half (45%) of Canadians Don't Place Health Near the Top of their Priority List
Sun Life Canadian Health Index Creates Five Categories of Canadians: Overconfident, Overextended, Health Achievers,
Resilient and Inhibited -
Nine in Ten (87%) Canadians Say That When Connected to Nature They Feel Happier
Overwhelming Majority (85%) Worry that Natural Areas We Enjoy Today Will Not Be Here for their Children or Grandchildren
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A Car That Keeps Up With Canadians: Top Features Canadians Deem Important While Cruising Include Reasonable Cost, Fuel Efficiency and a Car That's Great for Canadian Winter
Different Gears for Different Years as Preferences Shift
By Age, Gender and Region -
Faced with Less to Spend Canadians are Loyal to the Deal
As Compared to Last Year, More Canadians (25%) Plan to Spend Less Rather than More (11%)
on Christmas Gifts for their Friends and Family -
Nearly One Quarter (22%) of Canadians Say Their First Job was at a Restaurant or in Food Service Industry
Almost Half (45%) Say they're Connected to the
Restaurant Industry in Some Way or Another -
Half (51%) of Canadians Believe Khadr Should Serve All (25%) or Some (26%) of his Sentence in Canada
But Seven in Ten (69%) Believe Khadr is Probably Guilty and Plea Bargain is Too Generous
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Less Than Half (47%) of Canadians Enjoy Shopping for Presents for the Holidays
One in Ten (9%) Hardly Ever Enjoy Holiday Shopping