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Nearly all Canadians (96%) Aged Forty-Five and Older Say Aging in Place Enables the Preservation of Independence and Dignity
Nine in ten (94%) agree that Personal Support Workers (PSWs) positively impact the lives of Canadians of all ages
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CX Global Insights 2025: Unlocking the Future of Customer Experience
70% of customers choose brands based on the expectation of a good experience. Are you delivering on that promise?
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Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Canadians (95%) agree that it’s important to have federal government policies that enable aging in place
Nine in ten (93%) Canadians Rally Behind Integrating Health, Housing and Social Services to Support Aging Well
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Cross-Border Convictions: Analyzing the Drivers of Buying Canadian
Here’s what we found when using a MAPS Framework for Behavioural Change to examine Canadians’ most recent shopping (and avoidance) behaviours.
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Foodservice Trends Emerging in 2025: Buy Canadian | EaterTainment | Emotional Eating
Revisit our on-demand webinar for insights from our 2025 Vantage Foodservice trends report. Gain a better understanding of the Canadian foodservice industry, its trends, challenges, and opportunities.
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Ipsos Reveals BC’s Most Loved Brands 2025
Leading the pack, Save-On-Foods has emerged as the “Most Loved Brand” in BC, followed closely by London Drugs and BC Hydro
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Creating an Accessibility Mindset: A business growth strategy for finance
Join us for a dynamic conversation about how financial services organizations can leverage accessibility as a growth engine, a customer loyalty booster, and driver for innovation.