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The Majority of Residents Say There is a Traffic and Congestion Crisis in the Greater Toronto and Hamilton Area.
Four in ten who commute say that it takes more time to get to work or school, compared to just one year ago.
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AI and the Future of CX
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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NASPL Pioneering Innovation Conference
Ipsos is delighted to be taking part in this year’s unique event designed to bring together lottery industry employees at all levels in a small-group, hands-on format.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Happy Canada Day? 7 in 10 Canadians (70%) Think Canada is “Broken” as Canadian Pride Takes a Tumble
Many Canadians feel less proud and positive about their country, with growing discontent and declining national sentiment.
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In the Face of Biting Inflation, Canadians Are Embracing the Savings Mentality
More Affordable Adventures Likely to Define Summer 2024.
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June 2024: Consumer confidence down in Middle East
In contrast, sentiment is mixed in Europe amid backdrop of approaching EU elections.
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Brand Success in the GLP-1 Era
Our roadmap for GLP-1 brand success is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations.