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Election Race Tightens as Liberal Campaign Stalls
Conservatives (32%, +1) and NDP (21%, +1) cut into Liberal Lead (33%, -3 pts); Liberals Lose Lead in Battleground Ontario
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This Election is Far From Over: Turnout, Vote Switching, and Mixed Motives all Point to Potentially Volatile Campaign
Two in Ten Canadians Switching their Vote from Last Election; Only 45% Certain of their Choice in 2021
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The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
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Justin Trudeau Still Best to Lead Country, Say Canadians (39%), Ahead of O’Toole (25%) and Singh (23%)
Canadians Feel Trudeau Safe Bet to Manage During Tough Economic Times (34%), but Will Say Anything to Be Elected (44%)
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Sentiment about globalization cooler than before the pandemic across the world
Global survey conducted with the World Economic Forum highlights mixed views on international trade
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Ipsos’ mystery shopping practice honoured for third time
Ipsos is one of the winners of the 2021 MSPA Americas Shoppers’ Choice Awards
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Looking Ahead to the 2021 Holiday Shopping Season
Listen in for insights into how shoppers are adapting to the evolving post-pandemic retail landscape, and how they are planning ahead for Black Friday and beyond.
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Most Canadians Worried About COVID-19 Variants (81%), Fourth Wave (69%)
But Six in Ten (62%) Optimistic that the Current Uptake of Vaccines Will Be Enough to Curb A Potential Fourth Wave in Canada
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Half (49%) of Canadians Say Recent Events Make Addressing Climate Change More Urgent, but are Less Willing to Pay to Help
Slim Majority (52%) Now Not Willing to Pay More to Help Fight Climate Change, Up 6 Points Since 2019