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Do and don’ts for understanding generations
The more we look at generations the less we know about them. That's why it is important to see the trees in the data forest.
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Ipsos wins fifth consecutive MSPA Americas Shoppers’ Choice Award
Ipsos has been recognized by the MSPA Americas Shoppers’ Choice Awards for the fifth year in a row, affirming Ipsos’ reputation as a best-in-class provider within the highly competitive mystery shopping space.
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AI is making the world more nervous
One in three workers expect AI to lead to the loss of their current job.
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MNP Debt Index Declines Significantly as Canadians Deal with Rising Rates and Affordability Pressures
Canadians are Regretting the Amount of Debt they Have and are Concerned about Future Finances
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Over 90% of Canadians think trade is important to Canada’s economy yet only 9% of Canadians think Canada’s trade infrastructure is in good shape.
Gap between importance and assessment of Canada’s trade infrastructure underscores urgency. Over nine in ten (93%) agree that given how important trade is to Canada, we need to prioritize making sure that our trade infrastructure can effectively move people to jobs and products to market.
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[WEBINAR] Brand Building With New Canadians
At Ipsos, we give businesses, governments, and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all.
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Logjam in Federal Vote Support Breaks to Advantage of Conservatives
Tory Support Growing (37%, +4 pts) at the Expense of Liberals (32%, -1 pt) and NDP (16%, - 2pts)
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Global perspectives on inequality: What does it mean, who are we worried about, and how much do we care?
Around the world, inequality is a more salient issue for younger generations, who are also less likely than older people to believe they live in a society that rewards merit and hard work. But there are some important differences between different groups in how inequality is defined, and who is thought to suffer because of it.