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Ipsos Global Trends: 10-year anniversary
Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product.
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Insights to Help You Unlock the Power of New Canadians
Newcomers are the fastest growing segment of the Canadian market. The first step to winning with newcomers and building loyalty is understanding their perspectives and experiences.
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The value and role of trees is top of mind as Canadians experience extreme weather events
In advance of National Tree Day, the Tree Canada and Ipsos survey examines Canadians’ views toward the value of trees.
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September 2024: Consumer confidence largely up Latin American countries
Ipsos’ Global Consumer Confidence Index (based on all 29 countries surveyed) currently reads at 49.1, up an insignificant 0.4 point since August.
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Acting with an Empathetic Marketing Mindset
Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.
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Mental Health seen as the biggest Health issue
According to the 2024 Ipsos Health Service Report, 44% across 31 countries rate the quality of the healthcare they receive as good, but access to treatment and not enough staff are seen as major systemic challenges
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Rare Diseases: A Diagnostic Odyssey
Unravelling the Complexities of Rare Diseases: A Market Research Perspective
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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience?
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Approval of Trudeau’s performance at just 33% as Canadians call for parliament to focus on cost of living
Pierre Poilievre is the preferred choice for Prime Minister, while disapproval of Justin Trudeau's leadership has surged, with 67% of Canadians now dissatisfied.
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Majority (56%) feel opposition parties should work with government to avoid an early election, even amidst low support for Trudeau
Only 28% of Canadians believe that the Liberal Party would do better in the next federal election if PM Trudeau resigned as leader.