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The Marketing of Corporate Purpose
Join us on May 22 for a session, in the simplest of terms, about the selling of Corporate Purpose.
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Beyond Tropes, Tokenism and Talk
Join Ipsos’ Grace Tong and Ted Doering as they work with other industry leads to participate in a hackathon with cross-functional teams.
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The Power of the ESG x Brand Collaboration
Read more about how ESG activities can work in service of the brand to strengthen brand equity.
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MNP Consumer Debt Index Rebounds Significantly as Concerns over Interest Rates Ease
Fewer Canadians concerned about their current debt situation and more rate their personal debt situation ‘excellent’.
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Shifting Shoppers’ ESG Attitudes to Action
Discover how ESG plays out for shoppers, manufacturers and retailers, what the roles and responsibilities are for each party, and how understanding and the use of relevant information can incentivize shoppers to change behaviors.
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Helping with Everyday Expenses, Investing in Healthcare and Reducing Personal Taxes are Canadians’ Top Budget Priorities
Pocketbook relief and healthcare investments are Canadians’ top budget priorities regardless of the party of their choice.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
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[WEBINAR] The Culinary Kaleidoscope: VANTAGE 2024
Our 2024 report will provide an in-depth analysis of the unique influence of Canada's diverse multicultural population on the industry, as well as a comparative study of chain restaurants and independent stores.
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Tories (41%) Open 18-Point Lead Over Liberals (23%), Lead in Every Region Except Quebec
The Conservatives have opened an 18-point lead over the Liberals, who still appear at risk of losing their second-place position. The Conservative lead has grown by 2 points in four months, underscoring the challenges that the incumbent Liberal government is facing.