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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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Foregoing Traditional Gifts, Canadians Prefer Giving a Gift That Will Help Someone Else
Feeling Pandemic Pinch, Parents More Likely to Reduce Spending (84%), Buy Fewer Gifts (39%)
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BC Post Election Priorities for Economic Recovery
Most British Columbians Are At Least Somewhat Worried About Macro-Economic Issues Over The Next 1-2 Years
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Rising Canadian COVID-19 Caseload Does Little to Diminish Liberal (36%) Lead Over Tories (31%) Nationally
Approval of Prime Minister’s COVID-19 Response Solid at 60%, But Still Lagging Behind Premiers (68%) and Mayors (73%)
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Despite Increase in COVID-19 Cases this Fall, Canadians Continue to Pull Away From Idea of Mandatory Vaccination
Most Agree that Front-Line Healthcare Workers (62%) and First Responders (52%) Should Receive First Available Doses
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Seven in Ten Canadians (72%) Support Four-Week Closure of Non-Essential Businesses as Canada’s Biggest City Goes Back Into Lockdown; Support in Toronto at 76%
Majority Also Support Extended School Closures, Plan to Keep Following Safety Regulations Despite Fatigue as Pandemic Drags On
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Pandemic Within A Pandemic: COVID-19 & the Exacerbation of a Mental Health Pandemic in Canada
More than three-quarters (78%) of Canadians say their mental health has been impacted by COVID-19
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Majority (67%) of Global Citizens Support the Closing of their Borders as Few (33%) Believe COVID-19 is Contained
New Zealand Gets Top Marks for How They’ve Dealt with COVID-19; United States Gets Failing Grade; Opinions about the WHO are Mixed
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Navigating Brand Growth in the Moment
Revisit our on demand webinar illustrating how harnessing social media together with survey data leads to richer context and enhanced insight to power brand growth.