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Seven in Ten (70%) Canadians Believe Gender Inequality Exists in Canada
Canadian Men (68%) and Women (71%) are Equally as Likely to Agree
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ICA and Ipsos announce fifth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week 2016
Google retains top spot for fourth year, rankings shift and Amazon enters Top 10
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Capturing Cool in Western Canada
Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.
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Over Half (55%) of Online Canadians Use Their Mobile Device to Comparison Shop While In-Store
New Ipsos Study Reveals are Increasingly Comfortable With Making Purchases on Their Mobile Device
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One in Ten (14%) Mobile Connected Commuters Engage in Commuter Commerce
Three in Four (76%) would Consider Shopping on their Mobile Phone While Commuting
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Most (82%) Canadians Think Remembrance Day is as Relevant Today as When it First Began Nearly 100 Years Ago
Canadians Divided on Whether Youth Understand the Sacrifices of Those Who Died in War and Conflict