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Despite Government's Assurances of Balanced Budget, Majority (59%) Prefers a Budget that Makes Investments in Jobs, Economy and Social Programs Even if It Runs a Deficit, Rather Than a Balanced Budget (41%)
Harper Bests Trudeau and Mulcair as Leader who can Create Best Budget for Canada, For the Middle Class, Average Taxpayers, and Families
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Canadian Kids Aged 8 to 11 rate Animals Becoming Extinct as Environmental Issue that's Most Important to Them
Kids in Earth Rangers Program Demonstrate Greater Concern for Environment, Take Action to Preserve and Protect Environment
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Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers
Social Networking Behaviours Vary Across Generations with Trailing Millennials Demonstrating Highest Levels of Brand Engagement
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A Majority of Canadians Say They Don't Use Products Made With Child Labour (54%), But 46% Think They Do
Most (87%) Agree Canadians can Reduce Child Labour in Other Countries by Changing their Buying Behaviour
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Ipsos Reveals the Most Loved Brands in Alberta
WestJet Soars to the Top Spot, Both the City of Calgary and City of Edmonton Crack Top Ten
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Grits (34%) and Tories (33%) Once Again Locked in Tie, NDP (23%) Steady
Ontario a Dead Heat Between Liberals (37%) and Conservatives (37%);
Quebec a 3-Way Race: Liberals (31%), NDP (27%), Bloc (26%) -
Marketers Take Note: Live TV the Main Course in Canadian Media Diet
Canadians Primarily Interact With Media by Watching, More than Reading, Listening, Gaming, Browsing or Social Networking
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.