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Liberal Re-Election Chances in Jeopardy as Conservatives (36%, +3) Now Lead Liberals (34%, -4) Amid Jody Wilson-Raybould Resignation
Trudeau Government Approval Rating Drops 9 Points to 42%
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Be bold, be creative: do research!
Discover how early communication research enables marketers to make more creative, bolder advertising… faster.
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Three in Four (76%) BC Residents Support Public Inquiry into Money Laundering at Casinos & Most (72%) Trust It to Expose the Truth
Seven in Ten Think the Decision to Hold an Inquiry (or Not) Is Politically Motivated (70%)
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Four in Ten (40%) Canadians Went Over Budget During the Holidays, But Amount of Overspending Has Declined
On Average, Canadians Overspent by $384, Down 28% from Last Year and an Eight-Year Low
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Ipsos announces eighth annual Top 10 Most Influential Brands in Canada
Google retains top spot for seventh year, rankings shift, and Tim Hortons re-enters Top 10.
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The Most Influential Brands in Canada, 2018
When companies land lightning in a bottle and create influence, it is no accident. Top companies invest in their brands to achieve this. Is your brand among the top 10?
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Trust in Business: Is the rising tide lifting all boats?
While 14 of 21 sectors improved their trust scores among Canadians, 4 did decline. Discover where your brand ranks.
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Media Optimization
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
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Four in Ten Canadians (40%) Lack Confidence in Social Situations; Causing Many to Avoid Meeting New People
Gen Z in Greatest Need of Confidence Boost
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Many Canadians in Financial Turmoil, Proportion who are $200 or Less Away from Financial Insolvency Has Risen from 40% to 46%
Concern Over Rising Interest Rates Deepen; More Worried About Ability to Repay Debts, and Moving Towards Bankruptcy