Every company wants me, strives for me, covets me.
I am impacting how you dress, communicate, travel, shop, celebrate and socialize.
I am aspirational and always relevant.
I am emotionally connected to people and look to shape the world.
I am giving you the tools to make informed choices to help you lead a more fulfilling and interesting life.
What am I?
I am influence.
Now in its eight year, the 2018 Top 10 Most Influential Brands in Canada may not have an obvious commonality at first glance, but there is one nonetheless. Find out now by downloading our latest report. This year’s report also features Fast Movers (brands climbing the ranks quickly) and a Generational perspective.
[WEBINAR] The Future of Snacking: Bite-Size Insights
Join us for a complimentary webinar featuring highlights from our Spring 2019 FIVE report, with new data exploring what Canadians eat and drink across all categories/brands, occasions and venues, both at home and away from home, reveal snacking consumption patterns and attitudinal traits driving behaviour today.
[WEBINAR] The Future is Speed: How Reaction Time Reveals What People Truly Want
Consumers make decisions at the last second without more than a ‘gut feel’ or a ‘quick glance’ at a package, label, brand, shelf display, etc. This is the ‘moment of truth’ that traditional research techniques can sometimes miss.
[WEBINAR] Let’s Get Phygital: Experience the Future of Shopper Research
Recognizing that clients need faster and more agile shopper marketing tools to successfully compete in today’s omnichannel world, Ipsos has launched a suite of virtual shopper solutions to better understand how shoppers make decisions, improve navigation, and optimize retail conditions and package designs.