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Traditional Marketing Still Makes Cents: See Where B.C. Marketers Put Their Ad Dollars
Recent Study Finds Online is Ubiquitous, but Traditional Forms of Media are Still Thriving
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Harper Tories (31%) Sputter as Trudeau Liberals (38%) Cruise into Lead, Mulcair (24%) In the Hunt
Half (50%) Agree Government Must Provide Key Social Programs Even if it means More Taxes, but Two Thirds (66%) Prefer Tax Breaks
over New Programs -
Ipsos Wins Big at 2014 MRIA Research Awards Gala
Canadian Research Industry Honors Ipsos with Three Distinctions for Research Excellence
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Commercial Sources Still Dominate Video Viewing in Canada
Among Screens Used for Viewing, the Big Screen (TV) Remains King
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Election Debate Viewers Say Hudak Wins, Gets Knock Out Punch While Horwath Impresses, Wynne Falters
Hudak Named as Leader with Best Policies & Ideas (36%, up 6 points), Ahead of Horwath (31%, up 7 points) and Wynne (28%, down 3 points)
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Heading into the Debate, Premier Wynne (32%) is Seen as the Front-Runner for Victory, Placing Ahead of Hudak (24%) and Horwath (17%), But Three in Ten (27%) Unsure of Who Will Win
Prior to Debate, Viewers Think Wynne is Most Premier-Like, but Wynne and Hudak Tied for Best Ideas; Horwath Most Likeable
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Alberta's Most Loved Brands of 2014
An unveiling presented to Alberta's marketing community on May 15, 2014