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Despite Growth in Digital Media, Canadian News Seekers Still Rely on Traditional Sources for Daily News
4 in 10 (39%) Canadians Highly Engaged `Newsies'
Whereas Majority (60%) Are More Casual, Remote -
Despite NHL Lockout, Majority (56%) of Hockey Fans Say Hockey Will Still Be a Part of Their Life
Fans Will Get Hockey Fix from Going to Major Junior Games (61%) or Competitive Local Hockey (45%); Most (86%) Canadians Believe Local Hockey Won't Be Affected by the Lockout
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Dans une situation d'urgence, la majoritй des Canadiens (54 %) utiliseraient des mйdias sociaux, comme Facebook ou Twitter, pour faire savoir а leurs amis et а leur famille qu'ils sont en sйcuritй
Le tiers des Canadiens (35 %) croient que les services d'urgence comme les pompiers ou la police rйpondraient а un appel а l'aide affichй sur des mйdias sociaux
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A Majority (54%) of Canadians Would Use Social Media Channels, Such as Facebook or Twitter to Let Their Friends and Family Know That They are Safe in the Event of an Emergency
One-Third (35%) of Canadians Think That Emergency Services Such as Fire or Police Would Respond to a Request for Help Over Social Media
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Canadian Reward Card Holders Cite `Cost and Budget' (67%) and `Family and/or Friends' (49%) as Biggest Considerations for Planning a Vacation
Canadians Nearly Three Times More Likely to Book Trips Online By Themselves (56%) Than With a Travel Agent (19%)
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Two Thirds (64%) of Canadians Say Canada's Olympic Team Met (58%) or Exceeded (6%) Their Expectations
Seven in Ten (69%) are Satisfied with Team Canada's Medal Count, Almost All (95%) are Proud of the Individual Athletes who Represented Canada at the Olympics
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A Vast Majority `Agree' that Small Businesses Play a Vital Role in the Canadian Economy (94%) and are Vital Job Creators (88%)
Six in Ten (61%) Would Pay More for a Product or Service in Order to Support a Small Business in Their Community
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Vancouver Knowledge Summit: It's Cool To Be Innovative
Ipsos hosted the Vancouver Knowledge Summit on July 17, 2012 during which we showcased tips, techniques and really cool research methodologies that will blow your mind in terms of customer understanding, and take your brand and business success to the next level.