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Ipsos Equalities Index 2024
The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
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April 2024: Consumer confidence largely up in Europe
In contrast, sentiment is mixed in the Asia-Pacific and Latin America.
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How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
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The Power of the ESG x Brand Collaboration
Read more about how ESG activities can work in service of the brand to strengthen brand equity.
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More See Measles as Dangerous than COVID-19, Over One in Five (23%) Canadians Afraid to Talk About Vaccines with Friends and Family
Three in four Canadians see measles as dangerous, while fewer say the same about COVID-19 or the flu.
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Global views on the treatment of ethnic minorities
Our annual Ipsos Equalities Index, which runs for the second time this year, includes a question designed to discover which groups people believe suffer the most from unfair and unequal treatment in their country.
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March 2024: Consumer confidence mixed throughout Europe
Spain and Italy are up significantly while Great Britain and Sweden decline.
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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.
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Gender Gap Galore: Women Trail Men on Financial Progress, More Likely to Feel Increasingly Concerned About Inflation, the Cost of Living, and Their Overall Financial Situation
Women Also More Likely to Admit that Uncertainty About their Financial Future is Holding Back Financial Progress, Suggesting the Gap Might Persist
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Perceptions of Healthcare System Deteriorate 5 points Since Last Year; Prognosis for the Future is Grim
Canadians are twice as likely to expect the quality of healthcare that they and their family will have access to locally will worsen rather than improve in the next few years.