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Brand Influence - The Importance of Being "Liked"
Half (49%) of Online Canadians Say Their Views of Products and Brands are Influenced by
Recommendations of Those in Their Social Network
Half (48%) of Online Canadians with an Online Social Network Profile "Like" or "Follow" At Least
One Brand or Company -
Canada's Love Affair with Online Social Networking Continues
Sixty Percent (60%) of Online Canadians, or One-Half (50%) of all Canadians Now Have a
Social Networking Profile
Facebook Dominates Canadian Social Networking Landscape, but Twitter, LinkedIn Quickly
Gaining Ground -
Smart Insights on Smartphones in Canada
Ipsos Reid been tracking smartphone penetration and consumer behavior in Canada for several years now, but only recently have the numbers captured our attention.
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Usage Skyrockets as Canadians Get Wise to Smartphones
Smartphone Ownership in Canada Increases by Over 50% in Just One Year
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More Canadians Using Social Media to Engage in Election, But Traditional News Sites Still Seen as Most Important Sources of Information
Three in Ten Canadians (31%) Discussed Policy and Politics on Social and News Media Spaces Online in the Past Week,
Up 10 Points Since Start of Campaign -
The Canadian Federal Election Campaign and Social Media: Ground Breaking Research Measures Participation Rate among Potential Voters During an Election Campaign
Finds Just 6% Discuss Policy and Politics Every Day on Social and News Media Sites but with 21% Participating Weekly, Future Growth Likely
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Majority (55%) of Canadians Aged 18-34 Think it Makes More Sense to Wait Before Buying a Home
Nearly Half (46%) of Younger Homeowners Say Their Mortgage is Eating Up Too Much of Their Income
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Two in Ten (20%) Canadians Who Own a Mobile Device Use It to Access the Internet
New Ipsos Reid Research Defines Segments of Mobile-Phone Users
Based on Attitudes and Usage -
As Government Falls and Election Ensues, Half (49%) of Canadians Believe Harper would be Best Prime Minister for Canada, Layton (34%) Bests Ignatieff (17%)
Harper Ahead on all Key Positive Leadership Traits as Canadians Say Healthcare (18%), Economy (15%), Taxes (12%), Jobs (8%) and Trustworthiness (7%) Most Important Issues of the Campaign
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Metro Vancouver Residents Divided Over Downtown Casino-Hotel Project
Majority Expect Significant Economic Benefits AND Significant Social Costs