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Retirement Doesn’t Always Go as Planned: RBC/Ipsos Poll
Only a minority (39%) of Retirees Knew the Timing of their Retirement a Year in Advance, While a majority (55%) of Pre-Retirees Expect to Know
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More than Half of Canadians (56%) See Qualifying for a Mortgage as Barrier to Home Ownership, Up 6 Points from 2018
Concern Grows (51%, +5 pts) About Stricter Rules That Could Prevent Qualifying
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One in Three (31%) Say Books are Among their Favourite Gifts to Receive for the Holidays
Most (87%) Say Books Make for Thoughtful Gifts, A way to Show Gift Giver Understands Recipient (79%)
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Taking the Pulse of Digital Marketing in Canada
A lot has changed since 2006! In this article, we highlight the big changes and those of particular interest to Canadian marketers.
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Slowing Down to be Faster
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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NATO Seen As Force For Good, But Support is Low
Ipsos / King's College London multi-country poll on public attitudes and favourability towards NATO and its objectives.
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Half (51%) of Canadians Not Confident They Will Take a Winter Vacation This Year
Cost Cited as Main Barrier; Average Winter Holiday Now Costs $2,706 (+5%)
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Ipsos Update - December 2019
Welcome to December’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month’s featured topics include the future of mobility, global infrastructure and threats facing the world today.
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Defeated by Debt: Most Canadians (67%) Who Are in Debt Assume Everyone Else is as well. A Full Two in Five (40%) Do Not Expect to Ever Escape Debt in Their Lifetime
Vast Majority (84%) of Indebted Population Says Getting Out of Debt is Their Top Financial Priority
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Navigating the Online Sample Market
Download our latest paper for tips on how to maintain quality throughout the sampling process.