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Brand
How do you create a brand that evolves and wins with changing context?
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Ipsos launches Strategy3 consulting practice in Canada; Veteran business leader Diane Ridgway-Cross to lead the offering
Taking the helm of Strategy3 in Canada is Diane Ridgway-Cross, who brings more than two decades of experience leading business strategy, growth, and communications.
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From Struggles to Success
Join us at the spectacular Corus office as senior marketers will share the experiences and challenges that they face in convincing top management of the importance and value of marketing.
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Appointment of Mary Ann Packo as CEO of Ipsos in North America
Ipsos is pleased to announce the appointment of Mary Ann Packo, effective today, as CEO of Ipsos in North America.
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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Harnessing the Power of Generative AI for Marketing Insights
At Ipsos, we've been at the forefront of this AI revolution. Here’s how.
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How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
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The Marketing of Corporate Purpose
Join us on May 22 for a session, in the simplest of terms, about the selling of Corporate Purpose.