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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Humanitarian Coalition Annual Assembly
Join Ipsos’ Sanyam Sethi who will take part in a panel discussion exploring Canadians in this Moment.
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April 2025: Global consumer confidence down slightly for the second consecutive month
All four sub-indices show declines this month
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Shoppers Want to ‘Do Good’ But Brands Are Missing the Mark
Despite nearly 76% of consumers claiming they want to support sustainable brands, conscious consumerism only accounts for 38% of purchases, pointing to the "say-do gap" that businesses must address to drive growth in the sustainable economy.
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Race Tightens Further as Campaign Hits Final Stretch
Conservatives (38%, +2) Close in on Liberals (41%, -1)
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Carney Ahead on Most Key Leadership Metrics as Election Day Nears, but Poilievre Gaining Steam on Affordability
Carney consistently outpaces Poilievre across crucial areas, however, Poilievre holds an edge over Carney when it comes to advocating for the middle class (+4 points)
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Canadians Say No Clear Winner Emerged from Leaders’ Debates
25% Say Poilievre Exceeded Expectations; 14% Say the Same about Carney
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Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness.
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America’s reputation drops across the world
Only six months ago 52% of Canadians saw the US as a positive influencer; now only 19% feel the same.