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Will COVID casual become a permanent fashion look?
As the COVID-19 pandemic has accelerated the macro-trend of comfort casual apparel, brands and retailers face a strategic dilemma.
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How brands can help consumers cope with the coronacoaster
The emotional ups and downs of the coronacoaster have inspired people to follow a variety of coping mechanisms and self-care.
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Retail Council of Canada: Health & Safety Check-Up Webinar
The customer journey is changing, and with it customer expectations, as Health + Safety are now viewed as equally important to customer service.
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One in Five Canadians Don’t Trust Any Business when it comes to their Health and Safety
A new study by Ipsos finds trust is low, along with a high willingness to halt visiting locations not meeting the mark.
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Canadian Shoppers More Thoughtful of Their Spending and Taking More Time to Research Online
Brands and retailers need to be prepared for this elevated behaviour, especially as they head into planning for the busy fall/winter Holiday shopping season
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Cost of living: Majority say cost of food, goods and services have increased since COVID-19 began
Groceries and household supplies, utility bills top list of higher cost items globally.
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Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.
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The Path Forward: Understanding Emerging Consumer Behaviours
Revisit our broadcast to hear more about the consumer behaviours that are likely to ‘stick’ as we emerge from isolation.
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Four in Five Canadians Will Not Shop at Stores Deemed “Unsafe”
A new study by Ipsos measures potential COVID related switching behaviours and long-term market opportunities
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Customer Needs in Times of Crisis
Lessons and challenges from the automotive sector highlight opportunities for all industries.