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Poilievre Opens 25-Point Lead over Trudeau on Being Best Equipped to Deal with Trump. Liberals (20%, -1) and NDP (20%, -1) Battle for Second while Tories (45%, +1) Maintain Significant Lead
Amid the fallout of Chrystia Freeland’s resignation, the Liberals and NDP remain tied at 20%, while the Conservatives (45%) open a 25-point lead among decided voters
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34% of Canadians believe the development of AI technologies is a bad thing; 30% think it’s good
Four in ten Canadians have used AI technologies in the past three months, while over half have not
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Kidney Health Awareness Improves: A Continued Call for Increased Engagement. Fifty-five percent of Canadians say they know nothing about kidney disease, a 4% improvement from 2022 (59%).
Men’s lack awareness of kidney health risks has also significantly improved, dropping from 67% in 2022 to 57% in 2024.
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39% of Canadians (+10) will spend less on holiday gifts this year; 58% of them say it’s because of rising everyday costs
40% of Canadians plan to spend the same on holiday gifts as last year, while only 11% will spend more.
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Canadian, and then Some: Landmark Study Maps the Multicultural Reality of Canadian Identity. 84% of Canadians are comfortable expressing their cultural identity while still feeling Canadian.
For the majority of Canadians their Canadian identity coexists alongside their cultural identity – it’s not about one or the other.
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Budget Constraints Keep Canadians Homebound This Holiday Season
Financial Strains Affect Holiday Travel Plans
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Ipsos Predictions Survey 2025: Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Pure Protein: Powering Up Beyond the Gym
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
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HISF-Ipsos Threat Index Finds Disinformation, Hacking Seen as Top Threats
Ipsos survey for the Halifax International Security Forum also finds natural disasters seen as fastest-growing threat over past decade
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2024 IG Financial Confidence Index: Canadians Settling into Stability But Remain Concerned About the Future
Economic stability emerges, but future anxieties linger.