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Proportional Representation in BC
54% Support Change to PR System (20% Oppose, 26% Undecided) Strong Majority Support for a Referendum Among BC Liberal (81%), Green (76%) and NDP (70%) Voters.
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Ipsos Marketing Enriches Path to Purchase Expertise with New Global Practice Leader
Alison Chaltas Joins Ipsos Marketing as Global President, Path to Purchase
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Four in Ten (39%) American Small Business Owners Have No Policy For Storing and Disposing of Confidential Paper Files
Office Paper Use Expected to Rise, Especially for Large Businesses
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BC Election Too Close to Call
Voter Turnout and Winning Close Ridings Will Decide Whether NDP (40%, down 1) or BC Liberals (39%, down 4) Prevail. Improving Greens (17%, up 3) Could Play a Big Role, Especially on Vancouver Island.
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Because Real People Tell Little White Lies
View this recorded webinar to learn more about the ethnographic spectrum, with a special deep dive into our award-winning approach to ethnography.
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Over Half of Canadians (57%) Have Never Obtained their Credit Score
Of Those Who Don’t Track their Score, 40% Would Rather Not Know It
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Gaming X,Y,Z Syndicated Study 2017
Insights on Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups
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Half (51%) of Global Citizens are More Concerned About Online Privacy Than One Year Ago: Cybercriminals Leading Source of Worry
Among the 22% Who Don’t Shop Online, Half (49%) Say They Don’t Trust It
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Canadians Believe Occurrences of Impaired Driving (58%), Addiction (45%) Will Increase as a result of Legalizing Marijuana
One in three (32%) Marijuana Users Say It’s Okay to Smoke Marijuana and then Drive; Two in Ten (20%) Users say they’re Likely to Drive After Consuming Marijuana
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Majority (61%) of Canadians Support Legalization of Recreational Marijuana Use, But Only Half (49%) Support Ability to Grow Pot Plants at Home
If Government Allows Home-Grown Pot Plants, Majority (61%) Wants Minimum Age Restriction of 21 Years Old