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Bringing the patient voice to the fore
Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments
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The Amazing Race: Next-Gen Immuno-Oncology Edition
Read more about the two front-runners in this niche category and insights behind their race to market.
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Sluggish Financial Confidence in Canada Compared to US Mirrors Comparatively Slow Vaccine Rollout
Canadians Taking the Opportunity to Establish Good Financial Habits, but Many Admit to Stumbling
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Ipsos Update - May 2021
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.
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Pandemic Life Lessons and Reflections
Discover qualitative research highlights from our community members and opportunities for businesses.
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Physician-Administered Therapies: Access Strategies & Insights
Listen in to hear tips for pharma manufacturers as they develop their market access strategies and prepare to launch physician-administered therapies.
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It’s Time for a Strategic Reset
Listen in to hear Ipsos research illustrating the fundamental shifts in behaviour and new drivers of choice that marketers need to know in order to realign their strategies.
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Majority Support in Canada for Vaccine Passports for International Travel, Large Events
Canadians more divided on need for vaccine passports in everyday settings; wary about widespread access to their own vaccination data
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Budget Doesn’t Budge National Party Standings: Liberals (38%) Maintain Double-Digit Lead over Conservatives
Freeland’s First Budget Garners Mixed Reviews as One in Five (19%) Give it Thumbs Up, One in Five Thumbs Down (19%), Rest “Shrug their Shoulders” (62%)
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CMAcx
Join Ipsos and a panel of experts as they address the business case for CX, how the C-suite is tackling the challenges of today and the overall contribution of CX to brand promise and growth.