Seven in Ten (68%) Canadian Women Confused by Conflicting Information about Mammography
When it comes to breast cancer screening, Canadian women are unsure of the facts. A full three quarters of Canadian women (75%) agree there is a lot of contradictory information out there about breast cancer screening, and seven in ten (71%) agree they are sometimes confused about what is true or not true about breast cancer screening.
This conflicting information about breast cancer screening makes almost half of women (45%) question whether or not to get screened at all. These numbers do not waiver across regions within Canada: 49% in BC, 47% in Manitoba/Saskatchewan, 45% in Ontario, 42% in Alberta and 42% in the Atlantic provinces question whether or not to get screened for breast cancer based on conflicting information.
One thing that Canadian women are decided on is the preference between two hypothetical screening tests with different benefits and limitations. Over eight in ten women (84%) chose Test A, a test that never misses cancer but 1 in 10 tests are false alarms, over less than two in ten women (16%) who chose Test B, a test that misses about 1 in 3 cancers, but gives no false alarms.
Canadian women are also unclear when it comes to mammography. Four in ten (41%) agree they are more confused about mammography today in comparison to five years ago.
These are some of the findings of two Ipsos Reid surveys conducted between April 10th to 15h, 2014 on behalf of Canadian Breast Cancer Foundation. A sample of 1,223 female Canadians and a sample of 548 male Canadians from Ipsos' Canadian online panel were interviewed. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online surveys is measured using a credibility interval. In this case, the first survey is accurate to within +/-3.2 percentage points had all Canadian women been surveyed, and within +/- 4.8 percentage points had all Canadian men been surveyed. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Heather Dawson
Vice President
Ipsos Reid
Public Affairs
(416) 324-2101
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,712,4 million (2 274 M$) in 2013.
Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.
