Seven in ten (68%) Say Cruises Provide
Good Value for Money
Toronto, ON - In the midst of an economic recession, many Canadians are likely looking for bargains. According to a new Ipsos Reid poll, Canadians may have found one as seven in ten (68%) `agree' (15% strongly/53% somewhat) that `cruise vacations provide good value for money'.
Further, most (94%) `agree' (45% strongly/49% somewhat) that `cruise ships travel to exciting destinations all over the world' and that `there is a lot to see and do on a cruise ship' (80% agree, 29% strongly/52% somewhat). Moreover, most (81%) `agree' (25% strongly/56% somewhat) that `cruise ships are a romantic place to take a vacation', and believe that `cruising would appeal to people of all ages' (81% agree, 31% strongly/50% somewhat).
In fact, when it comes down to it, two in three (64%) Canadians `agree' that `taking a cruise vacation is more exciting than staying in a hotel'.
Largely debunking a myth that sea-sickness is a common feeling among cruisers, only four in ten (37%) are `worried that they might get sea sick on a cruise ship'. The majority (63%) `disagrees' that they're worried about this. It appears that cruising might be picking up steam among Canadians. Two in ten (21%) have taken a cruise vacation in the past, and one in three (33%) say they'd consider taking a cruise for their next vacation. Interestingly, men and women are equally as likely to indicate this, as are Canadians of all ages.
- Albertans (44%) are most likely to say they'd consider a cruise for their next vacation, followed by those in British Columbia (41%), Ontario (40%), Atlantic Canada (34%), Saskatchewan and Manitoba (25%), and Quebec (17%).
These are the findings of an Ipsos Reid poll conducted on behalf of TripHarbour from January 13 to 15, 2009. This online survey of 1043 Canadians was conducted via the Ipsos I-Say Online Panel, Ipsos Reid's national online panel. The results of this poll are based on a sample where quota sampling and weighting are employed to balance demographics and ensure that the sample's composition reflects that of the actual Canadian population according to Census data. Quota samples with weighting from the Ipsos online panel provide results that are intended to approximate a probability sample. Statistical margins of error are not applicable to online polls, however, an unweighted probability sample of this size, with a 100% response rate, would have an estimated margin of error of +/- 3.1 percentage points, 19 times out of 20, had the entire adult population of Canada been polled.
For more information on this news release, please contact:
Sean Simpson
Research Manager
Ipsos Reid
Public Affairs
(416) 572-4474
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.
In 2007, Ipsos generated global revenues of e927.2 million ($1.27 billion U.S.).
Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.
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