Six in Ten Canadians (63%) Unaware That the Canada Pension Plan Was Successfully Reformed
Ten Years Ago

Of Those Paying Into The CPP, Four In Ten (40%) Think The CPP Will Be Out Of Money By The Time They Retire

Toronto, ON - It appears that Canadians are not as well-informed as they perhaps could be when it comes to the Canada Pension Plan. According to a new poll conducted by Ipsos Reid on behalf of the Canada Pension Plan Investment Board, six in ten Canadians (63%) are unaware that the Plan was successfully reformed ten years ago.

Canadians living in Saskatchewan and Manitoba (66%), Atlantic Canada (66%), and Alberta (66%) are slightly more likely than residents of Ontario (62%) and British Columbia (62%) to say that they are unaware of the successful reformation.

Furthermore, four in ten (40%) Canadians who are currently paying into the Canada Pension Plan agree that it will be out of money by the time they retire. Residents of Atlantic Canada (47%) are most likely to agree, while residents of Ontario (38%) and Alberta (38%) are least likely. Canadians living in the rest of Western Canada (44%) are in between.

These are the findings of an Ipsos Reid poll conducted on behalf of the Canada Pension Plan Investment Board from 05/27 to 05/29, 2008. For the survey, a representative randomly-selected sample of 751 Canadian adults living outside of Quebec was interviewed by telephone. With a sample of this size, the results are considered accurate to within 1773.6 percentage points, 19 times out of 20, of what they would have been had the entire adult population living outside of Quebec been polled. These data were weighted to ensure that the sample's regional and age/sex composition reflects that of the actual Canadian population living outside of Quebec according to Census data.

For more information on this news release, please contact:
John Wright
Senior Vice President
Ipsos Reid
Public Affairs
(416) 324-2002
[email protected]

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2007, Ipsos generated global revenues of e927.2 million ($1.27 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

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