THE TALENT GAME: ATTRACTING AND RETAINING EMPLOYEES
- Improved employee benefits such as broader health and dental coverage topped the list of what employees say is most important to them (70%) -with Atlantic workers (80%) and women (75%) leading this position.
- Followed by an extra week of vacation each year (66%) - mostly among Ontario (68%), Quebec (68%) and Atlantic (68%) workers.
- Other employee benefits such as sabbaticals, education, health club memberships (57%) - led by Quebec (62%) and Atlantic (64%) workers.
- Profit sharing or stock options (56%) - Mostly among Alberta (68%) workers.
- Other notable offers included the opportunity to work from home one day a week (42%) - predominantly in Ontario (50%) and Quebec (48%) and more among women (47%) than men (38%).
- Different job responsibilities (37%) - largely among Quebec (44%) workers.
- Commitment to fewer work hours (37%) - More in Ontario (42%) and among women (40%).
- And a less formal work environment (25%) - primarily in Quebec (29%) and Atlantic (28%).
While three-in-ten (28%) of workers from the survey identified themselves as current union members, a further 21% of non-union workers (totals 71%, with 21% of this group or 15% in total) say "they would definitely join a union if given the choice". This suggests that the potential union labour force in the country could, if circumstances exist or permit, grow to 43% of the national workforce (28% of current union members plus 15% of other workers). Almost four-in-five (38%) of Canadian workers say that "without unions, workers would not receive the pay and job security that they deserve" - leading this view are Atlantic (43%) and Quebec (49%) workers.
These are the findings from this year's Seventh Annual Ipsos-Reid Public Survey of Canada's Most Respected Corporations reported by The Globe and Mail's Report on Business section. The survey was conducted on the Ipsos-Reid Express national omnibus between July 17 to July 20, 2001 and included a random representative sample of 1,000 adult Canadians. With a sample of this size, the results are considered accurate to within 177 3.1 percentage points, 19 times out of 20, of what they would have been had the entire Canadian adult population been polled. The margin of error will be larger within regions and subgroups. A subsample of 621 Canadians workers were asked a section of the questions in the survey. Results from this subsection can be considered accurate to within + 4.0 percentage points, 19 times out of 20. These results have been statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadians adult population. The results of this survey were originally scheduled for release during the second half of September 2001 but were delayed due to world events.
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To view the complete media release and tables please download the PDF file.
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For more information on this news release, please contact:
John Wright
Senior Vice-President
Public Affairs
Ipsos-Reid
(416) 324-2900
