Konsumentenverhalten


Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point

Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness.
Brands Publication

Generational Marketing: Breaking free from stereotypes

Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
Innovation Publication

Conversations with AI Part V: Is there depth and empathy with AI twins?

How do synthetic respondents fall short of capturing the human experience?
Innovation Publication

The new era of innovation

There's a new era of innovation, where humans and AI work in tandem, which promises a future filled with possibilities for creating extraordinary products that bring businesses even closer to consumers.
Society Publication

Shifting Shoppers’ ESG Attitudes to Action

Discover how ESG plays out for shoppers, manufacturers and retailers, what the roles and responsibilities are for each party, and how understanding and the use of relevant information can incentivize shoppers to change behaviors.
Ipsos Update Publication

Ipsos Update – January 2024

AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Consumers Publication

Understanding the context of consumption moments

A more accurate, granular, and timely understanding of context is increasingly critical to developing strategies that stand out, and ensuring your brand success.