Konsumenten

Generational Marketing: Breaking free from stereotypes
Brands Publication

Generational Marketing: Breaking free from stereotypes

Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
Shifting Shoppers’ ESG Attitudes to Action
Society Publication

Shifting Shoppers’ ESG Attitudes to Action

Discover how ESG plays out for shoppers, manufacturers and retailers, what the roles and responsibilities are for each party, and how understanding and the use of relevant information can incentivize shoppers to change behaviors.
The keys to successful portfolio strategy against economic uncertainty
Society Publication

Portfolio Strategy Against Economic Uncertainty

Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
Understanding the context of consumption moments
Consumers Publication

Understanding the context of consumption moments

A more accurate, granular, and timely understanding of context is increasingly critical to developing strategies that stand out, and ensuring your brand success.
Ipsos | Ipsos update | inflation | sustainability
Inflation Publication

Ipsos Update – June 2023

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.