Inflation

The Long Inflation Impact of the Middle East Conflict: Marketer's Inflation Playbook
Consumers Publication

The Long Inflation Impact of the Middle East Conflict: Marketer's Inflation Playbook

The headlines may move on, but inflation won't. Discover why the economic effects of the Middle East conflict could continue reshaping consumer behaviour, pricing pressures, and brand growth strategies well into 2027 and beyond.
Cost of Living #1 Concern for Canadians (23%), but International Relations Gaining Momentum (15%, +11)
Society Survey

Cost of Living #1 Concern for Canadians (23%), but International Relations Gaining Momentum (15%, +11)

Inflation Still Top of Mind, but Global Affairs and Partisan Divides Shape Concerns
Affordability, Healthcare, and Relationship with The Us Top-of-mind Issues Among Canadians
Society Survey

Affordability, Healthcare, and Relationship with The Us Top-of-mind Issues Among Canadians

Rising US Tensions Push International Relations Higher on Canadians' Priority List
25% say interest rates and inflation are top concern
Society Survey

25% say interest rates and inflation are top concern

Interest rates and inflation are the top concerns for Canadians, ranked as the most pressing issues facing the country today.
In the Face of Biting Inflation, Canadians Are Embracing the Savings Mentality
Society Survey

In the Face of Biting Inflation, Canadians Are Embracing the Savings Mentality

More Affordable Adventures Likely to Define Summer 2024.
53% of Canadians plan to cut back on dining out in 2024 to deal with higher cost of living due to inflation
Public Opinion Survey

Canadians Cut Back in 2023 and Plan to Continue Cuts in 2024

Cutting back on dining out (57%), looking at flyers for sales (53%), and putting off purchases like new clothes (47%) top ways Canadians dealt with inflation in 2023
Worries About Cost Of Living Remain High As End Of 2023 Draws Near
Inflation Survey

Worries About Cost Of Living Remain High As End Of 2023 Draws Near

At the end of 2023, nearly seven in ten (69%) Canadians report they are concerned about their ability to absorb any unexpected costs of $1,000 or more.
Changing Resolutions: Almost Half (42%) Have Changed Financial New Year’s Resolutions in Response to Cost of Living Concerns
Economy Survey

Changing Resolutions: Almost Half (42%) Have Changed Financial New Year’s Resolutions in Response to Cost of Living Concerns

Over Two-Thirds (68%) Have Set Financial Goals for Themselves and Yet Majorities Do Not Have a Financial Plan (69%) and/or Household Budget (60%)
Inflation Top Concern For Canadians, Conservatives Seen As Best To Handle It
Politics Survey

Inflation Top Concern For Canadians, Conservatives Seen As Best To Handle It

Two in ten (20%) Canadians consider inflation their top concern and over a third (36%) think Pierre Poilievre's Conservatives are the best party to handle the issue.
89% concerned about affordability of life in Canada
Economy Survey

Pessimism Mounts About Future of Economy and Affordability

Vast majority are concerned about the affordability of life in Canada (89%) and the direction of the nation’s economy (86%)
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