Three in Ten (27%) Pre-Retired Canadians Expect to be `Snowbirds' in Retirement, Although Fewer (16%) Retirees Acknowledge Flocking South for Winter
Nearly three in ten (27%) pre-retired Canadians ages 50 and older indicate that they expect to be `snowbirds' in retirement who will `regularly go somewhere warm in the winter'. Canadians who are already retired, however, aren't as likely to identify themselves as someone who flocks to warmer climates during Canada's winters. Fewer than one in five (16%) retired Canadians report that they actually are `snowbirds'.
While the data reveal no stark differences between Canadian men (28%) and women (26%) approaching retirement when it comes to the expectation of becoming a `snowbird', the results clearly show a divide between how the genders expect to be spending their retirement years.
Women are significantly more likely than men to indicate that they'll work as volunteers (63% vs. 52%) and/or spend more time with friends (50% vs. 39%). Men, on the other hand, are significantly more likely to say that they'll be spending more time with their spouse or partner (61% vs. 53%). The full table of how pre-retired Canadians plan on spending retirement, as well as how current retired Canadians actually spend their retirement, can be seen below:
Despite these very different expectations, a sizeable portion of pre-retired couples have not discussed retirement plans with their significant other. Nearly two in five (36%) Canadians nearing retirement state they have not talked to their spouse or partner about how they will spend their time in retirement. The full breakdown of different types of retirement discussions between Canadians and their spouses or partners can be seen below:
These are some of the findings of an Ipsos Reid poll conducted between February 27th to March 12th, 2013 on behalf of RBC. For this survey, a sample of 2,159 Canadians aged 50 and over with household assets of at least $100,000 from Ipsos' Canadian online panel was interviewed online. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/- 2.4 percentage points had all Canadians adults aged 50 and over with household assets of at least $100,00 been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Sean Simpson
Vice President
Ipsos Reid Public Affairs
416.572.4474
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
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About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.
With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,789 billion (2.300 billion USD) in 2012.
