COVID-19

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Canadians Increasingly Worried About COVID-19 Variants (88%, +7), Fourth Wave (71%, +2)
COVID-19 Survey

Canadians Increasingly Worried About COVID-19 Variants (88%, +7), Fourth Wave (71%, +2)

Despite Increased Worry, Canadians More Comfortable with Learning to Live with COVID (70%, +3)
Man on bus wearing mask
Economy Survey

Three Quarters (74%) Support Mandatory Vaccination for Public-Facing Workers; 65% Support Same for Return-To-Office

Lowering Income Taxes (39%) and Addressing Affordability (37%) Top Priorities for Canadians for Post-Pandemic Recovery
DIscarded mask in puddle
COVID-19 Survey

Most Canadians Worried About COVID-19 Variants (81%), Fourth Wave (69%)

But Six in Ten (62%) Optimistic that the Current Uptake of Vaccines Will Be Enough to Curb A Potential Fourth Wave in Canada
Discarded face mask in puddle
COVID-19 Survey

What Pandemic? COVID-19 Surpassed by Health Care (31%), Affordability (25%), Climate Change (24%), and Economy (24%) as Top Issues of the Day

Liberals Seen as Best Suited to Tackle Most Top Issues, But Cede Major Ground to Conservatives Regarding Economy
Mannequins in department store window
Financial Security Survey

One-Third (32%) of Canadians Plan to Spend More Than Normal, As Pent-Up Pandemic Spending Finds Outlets

Continued Variation in Pandemic Recovery -- Half (49%) Report Improvement in Debt Situation, While One-Third (30%) Report Worsening Debt Situation
Neon 'open' sign
COVID-19 Survey

Half (51%) of Canadians Anxious About Returning to Normal Life Following the Pandemic, Though Cautious Optimism Evident

Progress Being Made as Majority Agree (71%) Their Mental Health is Improving Amidst Vaccine Rollout and Restriction Loosening
Lottery balls
COVID-19 Survey

Eight in Ten (82%) Canadians Vaccinated or Awaiting Vaccine; Remaining 18% Need to Be Convinced

One in Ten (9%) Definitely Not Ready to Be Vaccinated; 45% of Unvaccinated Canadians Unmoved by $1 Million Lottery Offer
Toronto condominium
Housing Survey

Home Buying Intentions in Ontario Hold Steady (19%), With Likely Buyers Anticipating Paying 12% More for a Home in the Next Year

Main Reasons for Home Buying Include Needing More Space (21%), Low Interest Rates (12%), and Life Changes Due to Pandemic (9%)
Light on in window of condo building
Housing Survey

Likely Home Sellers in Ontario Anticipate 15% Higher Sales Price Amidst Stable Selling Intentions (18%, -1)

Citing Favourable Market and Timing as Main Motivations to List, More Sellers Not Willing to Go Below Asking Price (27%, +10)
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