Loyalty

What makes a new product succeed | Ipsos
Package Testing Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
Customer Relationship Survey

Almost Half (45%) of Canadians Don't Place Health Near the Top of their Priority List

Sun Life Canadian Health Index Creates Five Categories of Canadians: Overconfident, Overextended, Health Achievers,
Resilient and Inhibited
Customer Relationship Survey

A Matter of Trust

Customer Relationship Survey

Nine in Ten (87%) Canadians Say That When Connected to Nature They Feel Happier

Overwhelming Majority (85%) Worry that Natural Areas We Enjoy Today Will Not Be Here for their Children or Grandchildren
Customer Relationship Survey

A Car That Keeps Up With Canadians:
Top Features Canadians Deem Important While Cruising Include Reasonable Cost, Fuel Efficiency and a
Car That's Great for Canadian Winter

Different Gears for Different Years as Preferences Shift
By Age, Gender and Region
Customer Relationship Survey

Four in Ten (37%) Canadian Adults Say They Don't Always Wear a Life Jacket When
on a Boat in the Water

Majority (51%) of Those Aged 18 to 34 Admit They Don't
Always Wear a Life Jacket
Customer Relationship Survey

Most Albertans Satisfied With Their Lawyers

More Than Half (53%) Report Being Very Satisfied With Services Provided By Their Lawyer
Seven-In-Ten (71%) Say They Received Very Good or Good Value For Fees Paid To Their Lawyer
Customer Relationship Survey

Ethnic and New Canadians Are More Likely to Deal With a Company that Gets Involved with Their Ethnic Community

Specifically, Sponsoring Cultural Events is Most Worthwhile for Companies
Customer Relationship Survey

Canadian Workforce Growing Increasingly Disloyal Toward Employer

New Ipsos Reid Study Shows 22% of Canadian Employees Feel Less Loyal to Employer
Management Must Commit to "Do More" to Re-engage Employees and Secure Futures
Customer Relationship Survey

Good Customer Service Best Way To Show Customer Appreciation

Three-quarters (74%) of Canadian consumers say "good customer service" is the best way for companies to express appreciation for their patronage

Notably, six-in-ten (62%) Canadians say the last time they "received great customer service" was within the past month

Convenient hours of operation is a valued attribute in service by majority of Canadian consumers (97%)

Majority (84%) of Canadians agree that one experience can make or break their relationship with a particular brand or company
28 - 36 of 37 items