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Media Measurement

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[Event] Media, Marketing & Disruption

Ipsos is delighted to be speaking at an exclusive presentation hosted by thinktv and featuring New York Times bestselling author, Ken Auletta, who will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else).
Media Measurement Survey

Canadians' Love Affair with Email Continues

Canadian Internet users suffer from a variety of email abuses, but most can't live without email, according to a jointly released study by Emailthatpays and Ipsos-Reid.
Media Measurement Survey

Pay for Content Model Not Likely to Succeed While Most of the Web is 'Free'

Canadian Internet Users say 'Why Pay?' when the Majority of Sites offer Information for Free According to Recent Canadian Interactive Reid Report from Ipsos-Reid.
Media Measurement Survey

Canadians more like Swedes when it comes to the Internet

New Cross Border Internet Study finds Canadians Breaking away from American Cousins
Media Measurement Survey

Digital Cameras Poised to Enjoy Mass Market Acceptance

From camera clicks to mouse clicks, close to one in five adults use digital cameras to exchange images online with friends and families
Media Measurement Survey

Younger Canadians Are More Likely Than Others To Be Interested in Using Two-Way Text Messaging Devices

Research Shows That 57% of Canadians 18-34 Are Interested in Using Motorola's Text Messengers
Media Measurement Survey

Urban Canadian Office Workers Say That Sharing Information and Collaboration At Work is Becoming More Important

Survey of Office Workers in Six of Canada's Leading Economic Centres Show Workplace Trends and Attitudes
Media Measurement Survey

Over Three-Quarters of Canadian Internet Users Concerned About Getting Hit by a Computer Virus

Almost Half (46%) Have Been Hit By a Virus Causing Personal Loss of Time and Money, Study Finds
Media Measurement Survey

Napster Use in Canada to Suffer Dramatically

Two-Thirds of Canadian Napster Users Won't Pay for Music and Plan to Find Another Free Service Once Napster Starts to Charge
Media Measurement Survey

Survey Shows Canadians Rate The Value Of Their Telecommunication Services Higher Than Americans

87% of Canadians Rate their Telecommunications Services as "good or very good"
Compared with 79% for Americans, According to Canada/US Consumer Study
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