Canadian Parents Worried about their Kids’ Financial Future
Toronto, Canada, November 6, 2025 — A majority (53%) of parents of 13-24 year olds are feeling negatively about their children’s financial future, according to a new Ipsos poll conducted on behalf of RBC. Chief among these is feeling fearful (14%), apprehensive (13%), troubled (11%), anxious (9%) or pessimistic (6%).
Moreover, 71% say that stress about their own finances, and that of their children’s financial future, is affecting their wellbeing, either on a regular basis (28%) or occasionally (43%).
As for having conversations with their children which might help to alleviate these anxieties, 36% are only doing so when the need arises, and 21% are only having these conversations when their children raise the topic. One quarter (27%) do have these conversations on a regular basis, leaving 16% to be avoiding these conversations entirely.
The poll also reveals that only 41% of parents are very confident approaching conversations with their children about their financial future, with 59% feeling not fully confident (10% not at all/11% not very/38% somewhat confident).
When asked what resources they’re currently using to help their children set themselves up for a successful financial future, four in ten (43%) parents confessed that they’re not currently using any resources and/or don’t know what resources to use.
About the study
These are the findings of an Ipsos survey conducted on behalf of RBC between September 12 and 16, 2025. A sample of n = 1000 Canadians parents was interviewed online via the Ipsos I-Say panel. Of the respondents, n = 500 were parents of children aged 13-17, and n = 500 were parents of adult children aged 18-24. Quotas and weighting were employed to ensure the sample reflects population parameters according to census information. The accuracy of Ipsos online polls is measured using a credibility interval. The results are considered accurate to within +/- 3.8 percentage points, 19 times out of 20, of what the results would be had all parents of children aged 13 to 24 been polled.
For more information on this Factum, please contact:
Sean Simpson
Senior Vice President, Ipsos Public Affairs
[email protected]
About Ipsos
Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people.
Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.
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