Public Opinion


Economy Survey

Mind the Benefits Gap: Survey Reveals Significant Coverage, Knowledge, and Engagement Gaps in Canadian Employer Benefits and Wellbeing Programs

Amid Declining Job Satisfaction and Wellbeing, Many Working Canadians Lack Awareness of the Key Supports and Programs that are Available to Them

BC Residents Open to Range of Options to Meet Electricity Demands

Renewables top list (82%), but majority also supportive of reviewing restrictions on new hydroelectric dams (64%) and nuclear power (58%)

Despite Easing Inflation, 43% of Canadians Still Concerned about Feeding their Family, Rising to 54% among Parents

Six in ten Canadians are concerned they can’t absorb any unexpected costs of $1,000 or more (63%, rising to 72% among parents).
Education Survey

Majority (53%) of Canada’s Post-Secondary Students Claim Financial Independence, Yet Over Three-Fifths (62%) Concede They Won’t Make It Through the School Year Without Financial Help from the Bank of Mom and Dad

Most Post-Secondary Students Showcase Fiscal Responsibility by Tracking Spending (78%) and Understanding the Intricacies of Credit Scores (80%) and Credit Card Interest (76%)
Society Survey

Canadians Showcasing Their Resilience and Adaptability in the Face of Rising Costs

Majority (52%) Expect Economic Storm to Pass and Remain Optimistic About Financial Future
Society Survey

Eight in Ten Canadians Worried about Household Food Waste

Two in Three Say it’s Important to use Reusable or Environmentally-Friendly Products in their Kitchen
Society Survey

The AI Revolution: As Many As One in Three (33%) Canadians Already Embracing AI for Financial Management

But Over Two-Thirds (68%) Acknowledge AI Limitations, Perceiving it as Being Incapable of Factoring Human Emotion into the Financial Calculus

Two out of three Canadians (63%) believe that the level of federal government spending is too high

Seven in ten Canadians (70%) are dissatisfied with the level of accountability and transparency in federal government spending
Society Survey

24% of Canadians think Success Depends on Factors Beyond Their Control

Four in ten Canadians believe that people’s chances of success in Canada depend mostly on their own merits and efforts.