Public Opinion


Canadians Cut Back in 2023 and Plan to Continue Cuts in 2024

Cutting back on dining out (57%), looking at flyers for sales (53%), and putting off purchases like new clothes (47%) top ways Canadians dealt with inflation in 2023

Home Ownership "Only for the Rich" as More Renters Are Giving Up On Ever Owning a Home

Over the last year, Canadians’ attitudes towards homeownership have grown increasingly negative.
War/Terrorism Survey

Canadians Advocate for Neutrality in Israel-Hamas War 

Canadians appear to feel that Canada shouldn’t take a side in the Israel-Hamas war as four in ten (41%) prefer the country to be a neutral mediator.

Donating to Charities is One of the Least Likely Expenses Canadians Would Cut During the Holiday Season

Canadians are equally likely to cut donations to charities during the holiday season (17%) and travel expenses to visit family and friends who live far away (17%), indicating the value Canadians place on donating to charity especially in the holiday season.

Bah Humbug! Canadians Are Ho Ho Holding the Holiday Spending: Four in Five Plan to Buy Fewer Gifts This Year

The Holidays are not Holly Jolly times for everyone: Half (51%) say thinking about Holiday spending causes financial stress.

A strong majority of Quebecers support the construction of new hydroelectric dams and wind farms in order to increase Hydro-Québec’s production capacity.

Two thirds of Quebecers also support the idea of introducing new price mechanisms to encourage energy conservation.

Could Inflation Fatigue Undermine Financial Discipline During the Holiday-Spending Season?

More (74%; +7 pts) concede that they will need to contend with the persistent and ongoing effects of high inflation than did in 2022.