Society


Society Publication

Harnessing the Power of Generative AI for Marketing Insights

At Ipsos, we've been at the forefront of this AI revolution. Here’s how.
Society Event

YMCA 2024 Women of Distinction

Join Ipsos in celebrating the incredible inspiring women of the Guelph community at the 30th annual Women of Distinction awards.
Society Event

The Marketing of Corporate Purpose

Join us on May 22 for a session, in the simplest of terms, about the selling of Corporate Purpose.
Society Webinar

[WEBINAR] The Culinary Kaleidoscope: VANTAGE 2024

Our 2024 report will provide an in-depth analysis of the unique influence of Canada's diverse multicultural population on the industry, as well as a comparative study of chain restaurants and independent stores.
Society Publication

Shifting Shoppers’ ESG Attitudes to Action

Discover how ESG plays out for shoppers, manufacturers and retailers, what the roles and responsibilities are for each party, and how understanding and the use of relevant information can incentivize shoppers to change behaviors.
Society Publication

Ipsos Update – March 2024

Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
Society Survey

February 2024: Consumer confidence down among G7 countries

Sentiment largely up in the Asia-Pacific, while it is mixed throughout Europe.
Society Survey

Canadians warm up to their insurance providers in 2023, yet challenges across the industry remain.

Ipsos releases new insights from its CSI Insurance tracker. Now in its twelfth wave, the study provides a comprehensive analysis of the Canadian insurance market.
Society Publication

Portfolio Strategy Against Economic Uncertainty

Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.