Society

To ensure optimal data quality, insights and recommendations, it is critical for clients and research agencies to respect the needs of research participants.

Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds.

Germany drops down to second after a six-year reign, while Canada remains in third place overall.

People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.

This month two countries record the lowest ever right direction scores: Canada (32%) and Germany (25%). Canada also records its lowest “good” economic score (29%) outside of the pandemic.

This year, the study highlights the concept of polycrisis. Geopolitical tensions, the exponential emergence of new technologies (such as generative AI), or the acceleration of global warming, no longer follow one another but are happening at the same time.

Lack of government cooperation and lack of accountability identified as the two most significant barriers to developing and implementing a long-term plan for Canada’s health workforce.

Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.

Ipsos’ Naumi Haque, SVP and lead for the Ipsos Essentials program, will introduce the different segments of consumers and share how best to appeal to them with sustainable offers.