Trends & Prospective


Canadians Say 2014 was a Slight Improvement over 2013, Optimistic Things Will Be Better in 2015

Saskatchewan/Manitoba Most Likely to Say 2014 was a Good Year, Atlantic Canadians Most Optimistic for 2015, Quebec Worst on Both Accounts

Three Quarters (73%) of Canadians Support Use of Canadian Ground Troops in the War Against ISIS to Stop it From Gaining Own State

Canadians Believe ISIS Greatest Threat to World Security, ahead of
Homegrown Terrorism, Al Qaeda and Nation States

Canadians Say Attack on Soldier at National War Memorial and Parliament Hill Top Canadian News Story of 2014 (36%)

Rob Ford's Fall (12%), Harper's Snubbing of Veterans (11%), RCMP Shooting in Moncton (9%) and Canadian ISIS Recruits (7%) Complete Top 5 List

Canadians (44%) Say Death of Robin Williams Top Pop Culture Story of 2014

Ghomeshi (11%), Cosby (11%) and Ford (10%) Tie for Second

ISIS and Ebola Voted Top International News Stories for 2014

Russian Takeover of Crimea (9%), Malaysian Airline Disasters (9%) Place a Distant Third