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Trends & Prospective

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Trends & Prospective Survey

Canadians Say Attack on Parliament Hill Tops Rob Ford Saga, Senate Scandals as Top Canadian Political Story of 2014

Trends & Prospective Survey

Three Quarters (73%) of Canadians Support Use of Canadian Ground Troops in the War Against ISIS to Stop it From Gaining Own State

Canadians Believe ISIS Greatest Threat to World Security, ahead of
Homegrown Terrorism, Al Qaeda and Nation States
Trends & Prospective Survey

Canadians Say Attack on Soldier at National War Memorial and Parliament Hill Top Canadian News Story of 2014 (36%)

Rob Ford's Fall (12%), Harper's Snubbing of Veterans (11%), RCMP Shooting in Moncton (9%) and Canadian ISIS Recruits (7%) Complete Top 5 List
Trends & Prospective Survey

Canadians say Protests Following Grand Jury Verdicts Following Death of Black Suspects by Police Named Top US News Story of 2014 (34%)

Ebola's Arrival in US (19%), Obama's Declining Popularity (11%) Round Out Top 3
Trends & Prospective Survey

Canadians (44%) Say Death of Robin Williams Top Pop Culture Story of 2014

Ghomeshi (11%), Cosby (11%) and Ford (10%) Tie for Second
Trends & Prospective Survey

ISIS and Ebola Voted Top International News Stories for 2014

Russian Takeover of Crimea (9%), Malaysian Airline Disasters (9%) Place a Distant Third
Trends & Prospective Survey

Holiday Traditions on the Decline, but Canadians Emphatic it Remains the "Christmas Season" (73%),
not "Holiday Season" (27%)

Just 28% of Canadians will Go to Church for Christmas
Trends & Prospective Survey

Three in Ten (28%) Adult Canadians Personally Believe in Santa Claus (Up 3 Points Since 2012)

Santa's Approval Rating Holds Steady at 85%
Trends & Prospective Survey

DIG360 - Ipsos Report: Black Friday buying in Canada plateaued in 2014

Those that shopped did most of their shopping in Canadian bricks and mortar stores. Overall engagement slipped; many are still browsing without finding something to buy. Harbinger of flat Holiday sales?
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