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Trends & Prospective

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Trends & Prospective Survey

DIG360 - Ipsos Report: Black Friday buying in Canada plateaued in 2014

Those that shopped did most of their shopping in Canadian bricks and mortar stores. Overall engagement slipped; many are still browsing without finding something to buy. Harbinger of flat Holiday sales?
Trends & Prospective Survey

Two Thirds (64%) of Prospective Home Buyers in Ontario Plan to Continue Search Over the Holidays

Majority (55%) Believe Holiday House Hunting Comes With Better Prices
Trends & Prospective Survey

Landmark RBC/Ipsos Reid Survey of Canadian Youth Finds Dramatic Decline in Happiness, Optimism During Late Teens

Just 57% of Youth Aged 18 to 21 Feel That They Can Achieve
Anything They Want
Trends & Prospective Survey

Majority of Canadian Employees (54%) Would Prefer Their Employer Give a Charitable Gift in the Employee's Name,
Rather than a Traditional Gift

Most Meaningful Gifts are Carefully Chosen with Recipient's
Taste and Values in Mind (73%)
Trends & Prospective Survey

When Creating International Policy, Most (92%) Canadians Agree that Protecting Children's Rights Should be a Priority

Nine in Ten (90%) Believe the Convention on the Rights of the Child Needs More Clout; Children Should have Access to Justice at the United Nations
Trends & Prospective Survey

Young Adults in Canada Place High Level of Importance on Their Communities, See Designated Driving as Part of Building a Better Community, Keeping Friends Safe

Young Adults Believe Prevalence of Drunk Driving is
on the Decline (26%) Rather than Rising (11%), Believe They're Doing a Better Job than Parents of Using a Designated Driver (28%)
Trends & Prospective Survey

Three in Ten (27%) Canadians Will Attend a Remembrance Day Ceremony This Year, 23% Said they Went Last Year

Eight in Ten (82%) Support Making November 11th a National Holiday
Trends & Prospective Survey

Seven in Ten (69%) Retired Canadians Admit to Not Retiring on Planned Date

Among These Canadians, Health (41%) Was Primary Reason for Early Retirement; Half (45%) of Canadians Have Experienced a Serious Health Event
Trends & Prospective Survey

Almost Half (43%) of Canadians Have Suffered From Four or More Musculoskeletal Conditions in the Past Year

Leading Symptoms Experienced Are Back Pain and Stiffness, Headaches, Neck Pain, and Joint Pain
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