Trends & Prospective


Canadian Outlook: Optimism Abounds

Eight In Ten (80%) Say 2007 Was A `Good Year',
Canadians Optimistic That 2008 Will Be Good For Them (92)%,
Their Families (90%), Canada (81%) And The World (58%)

Who Has The Last Word in Your House?

While Men (56%) and Women (56%) Say They Personally Do, Only 38% Believe the Woman in the Household is the `Boss of Everybody'

Half (47%) of Those Aged 55+ Want Closer Physical Relationship, More Sex

Santa's Performance Review:
Three Quarters (76%) Approve Of Santa's Performance

Canadians Give Higher Appraisal This Year (76%) Than
Last Year (73%)

Cross-Border Santa: Par Currency A Gift For Canadian Shoppers

But Could Be Coal For Canadian Retailers As Almost One Quarter (22%) Say They'll Spend For Gifts In Person (11%) Or Online (16%) In US
This Holiday Season

Total Canadian Average Holiday Gift ($652) And Trimmings ($512) Spending Pegged At $1,164 But Net Spending Could Be Down Over Last Year Because While 18% Say They'll Spend More, 25% Say Less, 56% Say Same

Most Canadians `Satisfied' (86%) With Their Job,
But Few (18%) Give Employer an `A' Grade

Majority of Workers Give Grade of `B' (43%) or `C' (28%)