Trends & Prospective


Canadians Enjoy Giving And Receiving Gift Cards

Three Quarters (72%) Of Canadians Would Prefer To Receive A Gift Card Than A Traditional Gift; Eight In Ten (78%) Enjoy Giving Gift Cards

Ipsos Reid / Dominion Institute
Canadians Improve Their Military History Knowledge

Ten-Year Benchmark Study Demonstrates That Canadians Aged 18 To 24 Improve Their Knowledge Of Military History
Over Past 10 Years

Ipsos Reid / Dominion Institute
Remembrance Day Survey

This Year The Annual Dominion Institute / Ipsos-Reid Remembrance Day Survey Looks What Can Be Done To Improve The Teaching Of History In Schools. These Results Form The Basis Of A Series Of Practical Policy Recommendations That The Dominion Institute Is Making To Improve History Instruction In Canada

Ipsos Reid / Dominion Institute
10 Year Benchmark Study
What Do Young Adults Know About Canadian History?

Ten-Year Benchmark Study Exploring How Many Young Adults Age 18 To 24 Can Pass A Simple Thirty Question Exam On Canadian History Identical To The One Given To Same Age Group Ten Years Previously By Ipsos-Reid And The Dominion Institute

Preparing Their Homes For Winter

Canadians Saving On Heating Costs By Sealing Air Leaks (52%), Turning Down The Heat (31%) And Adding Insulation (20%)

Canadians Using The Internet To
Promote Their Careers

One Half (50) Of Canadians Have (23%) Or Intend To (27%) Use The Internet To Promote Themselves

For Christmas, Canadians (84%) Would Prefer To Receive Gifts That Help Others

Eight In Ten (77%) Canadians Say They Don't Need Anything For Christmas This Year

Boomers Becoming Their Own Boss In Retirement

Canadian Boomer Entrepreneurs Show No Sign Of Slowing In Retirement Years

Nearly One Half (46%) Of Ontarians Have No Financial Plan To Save For Their Retirement

Four In Ten (40%) Investors Don't Have A Financial Advisor