Public Perspectives: Ignorance and Distrust Prevail About What Companies and Governments Do with Personal Data

Do Canadians know what is happening with their personal online information? And who do they trust to use their information the “right way”?

The author(s)

  • Mike Colledge President, Canada, Public Affairs
  • Chris Martyn Chief Research Officer, Canada, Public Affairs
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Canadians are woefully ill-informed about how companies can and do use their personal information, as well as how much information is stored and who it’s shared with.  And they’re even less informed about how authorities/government can and do use their personal information.

Regardless of who holds actually holds the information, Canadians, like citizens around the world, value privacy and transparency. And when it comes to companies, they want to know what their data is being used for, assurances that it won’t be sold to third parties, and compensation for providing it.

In this edition of Public Perspectives, we explore Canadian and international perceptions about consumer acceptance of information technology, including data privacy.

Public Perspectives, by Ipsos, offers expert commentary on both Canadian and global public opinion across a variety of topics. Register here to receive our free monthly email alert.

The author(s)

  • Mike Colledge President, Canada, Public Affairs
  • Chris Martyn Chief Research Officer, Canada, Public Affairs

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